01Weeks 1–2
Find it
Pull the useful patterns out of your experience, what you love and what people already buy. Then choose one idea on purpose.
A live nine-week program for experienced corporate women
You've built a career.
Now build something that's yours.
Turn something you love into an online business people will pay for—with a former IT pro setting up the tech beside you while you still have your paycheck.
Founding cohort begins Thursday, November 19 · 7:00 PM ET · Limited to 10 women
9live working sessions
1:1personal mind-map session
10women maximum
0tech steps done alone
This is not starting over
Your next business is already hiding in what you know.
You have spent years solving problems, calming chaos, making decisions and becoming the person other people rely on. But when the business is for you, all that experience can suddenly feel like a pile of unrelated pieces.
You do not need another course full of videos telling you what to do. You need help seeing the through-line, choosing one idea and getting it into the world without betting your paycheck or announcing anything before you are ready.
I Built That gives you a small room, a clear process and hands-on help until your offer is live and in front of real potential buyers.
The centerpiece
Your personal mind-map session.
Between the first two group sessions, you and Debbi meet privately. She listens for the clues you are too close to see—what you love, what you know, what people ask you for and what could become a real offer.
You leave with a visual map of your strongest directions, so you are no longer choosing from a dozen disconnected ideas.
Your experienceOne business
worth building
worth building
What you love
What you do well
What people buy
The life you want
The Build, Validate, Scale method
From a dozen possibilities
to one offer in the world.
02Weeks 3–5
Shape it
Choose the right format, price and name. Turn the idea in your head into an offer another person can understand.
03Weeks 6–7
Set it up
Build the simple tech with Debbi beside you: your offer page, checkout, email follow-up and booking path.
04Weeks 8–9
Test it
Start quiet buyer conversations, read the evidence and leave with a focused 90-day plan—no public launch required.
What happens when the pieces click
Clarity you can do something with.
“In ONE brainstorming session with Debbi, I gained the clarity I needed to fully identify my ideal client, their pain points and what I provide that will help resolve them.”
— Sandy Shuman-Stricker
“She was able to untangle the spaghetti of my mind and creative thought process, and organize it. I loved seeing my entire business plan mapped out before my eyes.”
— Marie Svet
“Debbi helped me get clarity on my exact passions and gave me perspective on what my niche could be and how I could put my experience together to build my dream passions.”
— Amena Apshori
Inside I Built That
Live help for the decisions.
Practical help for the tech.
This is a working program, not a content library. Each session moves one decision forward, and the room stays small enough for Debbi to know what you are building.
Nine live Thursday sessions
Work through each decision with Debbi instead of watching alone and wondering whether you got it right.
Your private mind-map session
Turn your experience, interests and ideas into a visual map of directions that actually fit.
The Offer Discovery app
Explore what you love against real demand before you spend weeks building the wrong thing.
Every-other-week office hours
Bring the question that is slowing you down and get unstuck before another week disappears.
Tech labs with Debbi
Set up the page, checkout, email and booking path with a former IT professional beside you.
Your offer page—built for you
Founding members receive a done-for-you GoHighLevel offer page so the idea becomes something people can visit and buy.
The complete founding-cohort schedule
One Thursday at a time.
Holiday breaks built in.
Calls run 7:00–8:30 PM ET. We pause for Thanksgiving, Christmas Eve and New Year's Eve so the program fits the season instead of fighting it.
01Nov 19Find it
Love × skills × what people buyYour shortlist
02Dec 3Find it
Choose one idea and check the marketOne idea plus evidence
03Dec 10Shape it
Choose your offer formatA model that fits you
04Dec 17Shape it
Price it and name itA priced, named offer
05Jan 7Shape it
Say it simplyYour offer in your words
06Jan 14Set it up
Tech lab: page and checkoutYour offer page live
07Jan 21Set it up
Email, booking and simple AI helpersFollow-up working
08Jan 28Test it
Quiet launch and buyer conversationsConversations started
09Feb 4Test it
Read the evidence and adjustYour 90-day plan
This fits if
You want something of your own—without blowing up the life you have.
- You have 15+ years of experience but cannot see which part could become a business.
- You want meaningful work, not internet fame or a hustle that eats every evening.
- You are willing to choose one idea, talk to potential buyers and learn from what they tell you.
- You want the tech completed with you, not handed to you as another list of tutorials.
This is not for you if
You want guaranteed income, a get-rich plan or a business built entirely for you without your participation.
I can promise a clear offer, live online and in front of real buyers. I cannot promise what those buyers will decide.
Founding cohort · begins November 19
Build the thing you will be proud to say “I built that.”
Enrollment closes Tuesday, November 17, or when all 10 places are filled.
Pay in full
$997One paymentEnroll and pay in fullPayment plan
3 × $397Three monthly paymentsChoose the payment plan02
The two-week buy-it-back promise
Do the first two weeks. If it is not the right fit, I will refund you—and add $100 for dinner.
Complete the first two weeks of the program and tell me honestly that it is not right for you. You will receive a full refund plus $100 for dinner. No hard feelings.
Founding members agree to let Debbi document their experience as a case study. Nothing is published without your review.
Your guide and tech partner
Hi, I'm Debbi.
My superpower is seeing the business inside someone else's experience—and making the path forward feel doable.
I have led corporate technology work, taught business and IT at university level, and built businesses of my own. I know what it is like to hold years of useful experience and still wonder which direction deserves your time.
Inside I Built That, I will help you see the through-line, make the decisions and get the technology working. You will do the thinking and buyer learning that makes the business yours. You will not do the confusing parts alone.
Debbi
Still deciding?
Let's check the idea together.
If you are interested but want to make sure the program fits where you are now, book a complimentary 20-minute Idea Check call with Debbi.